How We Work

HOW WE WORK

Our goal is to make working with Anisa International a rewarding experience, from our first conversation to the moment your brushes are in the hands of your consumer. The trusted partnership we cultivate, the proven process we follow, and the best-in-class manufacturing standards we’re committed to make all the difference.

OUR PROCESS

CONCEPT DEVELOPMENT AND DESIGN

Our relationship with you begins with total immersion and collaboration with your team. We ask questions, starting with how the brush will be used and what type of product it will be paired with. We share information and design the best solution for your brand’s product application, budget and environmental and sustainability goals.

PRODUCTION

Our fully American-owned manufacturing facilities in Tianjin and Jinghai, China enable us to lead every aspect of your project with the highest level of quality control. Our process blends traditional Asian brush artistry with responsible manufacturing practices – ensuring that each cosmetic brush is thoughtfully made while honoring the artisanal craftsmanship.

TESTING AND EVALUATION

We take the conversation live with both our partners and small groups of hand-picked consumers to gain feedback, gauge interests, and define areas for improvement. After testing, the product ideas may be discarded, parked, or put forth for production.

MARKETING LAUNCH SUPPORT

For us, collaboration doesn’t end after your brushes are made. We offer full-service integrated marketing and communications at an added value. Whether you need a blueprint for communicating the usage and uniqueness of your brushes or creative design and packaging consultation, our team of experts can support all aspects of your product launch.

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