Brush Care Solutions

By anisaintl

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While makeup residue, oil and dead skin can collect on makeup brushes and impact your skin’s health, 39 percent of women who use these tools do not clean them even once a month. Twenty-two percent admitted never cleaning them, according to a recent online survey of women who use makeup brushes conducted by Harris Poll on behalf of Anisa International, a global leader in the design and creation of unique beauty tools and solutions.


“Interestingly, more than 64 percent of women who clean their brushes do so to avoid bacteria, breakouts and blemishes. They understand the consequences, but they still don’t clean them as often as most beauty experts recommend,” said Anisa Telwar Kaicker, founder and chief executive officer of Anisa International. “We suggest cleaning personal tools a minimum of once a month, but ideally twice a month would be best.”


The most common reasons cited for not cleaning makeup brushes:

  • 22 percent do not clean them because it takes too much time to do so or for the brushes to dry
  • One in five (21 percent) weren’t aware they needed to
  • 17 percent say they don’t know how to clean them properly. Ask millennials and that number jumps to 31 percent.


Among women surveyed who do clean their makeup brushes, the majority (85 percent) currently use household products such as water, shampoo, dish soap or olive oil.


The survey also found that most do not use the tools that come with their products, and a quarter of women (24 percent) have spent $20 or more on a single makeup brush.


“Today’s consumers are spending a significant amount on cosmetic brushes in order to achieve desired makeup looks, but they are not protecting their investment or skin by properly caring for these tools,” said Telwar Kaicker. “This survey clearly indicates that there’s a need and an opportunity for beauty brands to educate consumers about the importance of cleaning, the proper techniques and the revolutionary new products available that minimize the time it takes.”


An industry innovator in makeup brush design, Anisa International has collaborated with top beauty brands to develop brush cleansing wipes and sprays that combine ease-of-use and convenience, allowing brushes to dry in just minutes. While the traditional method of brush cleaning is still effective, these new products offer a stress-free solution to cut the cleaning and drying time and avoid of damaging a brush.



Here are some innovative solutions Anisa International provides:

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