What We Believe In


We believe the cosmetic brush is the ultimate beauty tool that transforms the experience of makeup and skin care application.

We believe in creating the best partnerships.

We believe in building the best teams to support the beauty industry.

We believe in making the best quality products, no matter the price point to the end consumer.

We believe in being a responsible steward both environmentally and financially.

We believe in education on all levels, from manufacturing, to business, to mentorship to the best beauty tips.

We believe in giving back to our employees, our customers, and our communities.

We believe in being passionate about what we do.

We believe in creating beautiful products.

We believe in taking pride in what we do.

We believe in creating a vision of a positive future for all.